Sponsorship

The 16th Annual Garden Party will be held on Sunday, September 18, 2011, at Einstein’s in Midtown Atlanta. An exclusive and well-connected coterie of more than 350 women and men attend the annual fundraiser.

  • The LGBTQ (lesbian, gay, bisexual, transgender and queer) market is one of the fastest growing markets in the U.S.
  • LGBT consumers spend approximately $650 billion annually on products and services.
  • By the end of 2011, their consumer buying power is expected to exceed $835 billion.
  • Metro Atlanta is ranked 10th among all large metro areas in the nation with the highest concentrations of same-sex households.*
  • 82% of LGBT consumers are “more likely to purchase products or services from companies they know are gay friendly than those that are not”.**


* Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers, ‘Witeck-Combs Communications, November 2006.

** Gay/Lesbian Consumer Online Census

Become a Sponsor

Partnering with The Health Initiative provides companies with the opportunity to put their product or service in front of a very targeted market, in a frequent manner. The following are sponsorship and benefits for cash support; benefits for in-kind support can be tailored to meet your branding, promotions and sales goals.

To Become a Sponsor
Please contact Sheila Merritt with Q&A Events at: 404-762-5665 ext. 302

Click here to download a detailed sponsorship brochure and to learn more about our partnership opportunities.

Platinum Level – $15,000

  • Presenting Sponsorship of the Annual Fall Garden Party Fundraiser
  • Category exclusivity
  • One-time promotional mailing using the Health Initiative and the 4th Tuesday database contact lists
  • Option to develop custom promotional campaign in conjunction with the Health Initiative
  • Company logo with banner posting and hyperlink featured on all pages of our Web site, in bi-monthly newsletters, press releases, advertisements, on signage at all events, and on educational materials distributed at outreach events and to health care providers
  • Permission to distribute collateral materials and/or product samples at Health Initiative events (Sponsor responsible for production costs)
  • Stage recognition as Platinum sponsor at ALHI events
  • 16 tickets and parking for Garden Party Fundraiser 2011
  • Permission to use the Health Initiative Official Sponsor Logo in company advertising and promotions
  • Special “Sponsor” name badges for company representatives at Garden Party event
  • Opportunity to discuss the development of a customized campaign based upon your marketing objectives

Gold Level – $10,000

  • Category exclusivity
  • Option to develop custom promotional campaign in conjunction with the Health Initiative
  • Company logo and hyperlink featured on Web site, bi-monthly newsletters, press releases, advertisements, signage at all events and educational materials distributed at outreach events and to health care providers.
  • Permission to distribute collateral materials and/or product samples at Health Initiative events (Sponsor responsible for production costs)
  • Stage recognition at ALHI events
  • 8 tickets and parking for Garden Party
  • Permission to use the Health Initiative Official Sponsor Logo in company advertising and promotions
  • Special “Sponsor” name badges for company representatives at Garden Party.
  • Opportunity to discuss the development of a customized campaign based upon your marketing objectives

Bronze Level – $5,000

  • Logo inclusion on Web site, bi-monthly newsletters, press releases, advertisements and signage at all events
  • Stage recognition at ALHI events
  • 4 tickets and parking for Garden Party
  • Permission to use the Health Initiative Official Sponsor Logo in company advertising and promotions
  • Special “Sponsor” name badges for company representatives at Garden Party.
  • Opportunity to discuss the development of a customized campaign based upon your marketing objectives

Medallion Level – $2,500

  • Logo inclusion on Web site, advertisements and signage at all events
  • Stage recognition at ALHI events
  • 3 tickets and parking for Garden Party
  • Permission to use the Health Initiative Official Sponsor Logo in company advertising and promotions
  • Special “Sponsor” name badges for company representatives at Garden Party

Community Level – $1,000

  • Logo inclusion on Web site and signage at all events
  • 2 tickets and parking for Garden Party
  • Permission to use the Health Initiative Official Sponsor Logo in company advertising and promotions
  • Special “Sponsor” name badges for company representatives at Garden Party